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From the myDataBrand Blog…
In this article we look at one of the key changes in mindset you will need to address as you shift from employee to data consultancy owner.
“Surely that niche is too small?”
One of the biggest obstacles you need to overcome is picking a niche.
This article shines a light on the value of creating a highly focused niche in order to build data authority.
I recently did some analysis of where my sales and leads have come from.
What I found was that 90% of sales started out as a first degree connection on LinkedIn - so what does this mean for your LinkedIn strategy?
At the end of this article is a 3-step process I now use for analysing my content on LinkedIn every week.
But before I spill the beans, why should content analysis become a regular activity for your data consultancy or software biz?
“Great. Now I know what you do, I’ll be in touch” - spoke the words of a CIO for a UK-based motor manufacturer.
But we knew he would never talk to us again, the moment we walked in the room.
So, here’s the big news in your life…
You’re tempted to launch a data consultancy, or take it to the next level.
Or maybe you’re just looking to pursue that next rung on the data career ladder.
But there’s a problem - 'Data Impostor Syndrome’ (D.I.S).
"Why don't I get more sales enquiries on sites like LinkedIn?"
Perhaps that’s something you're struggling with too?
So here’s a problem that holds so many data professionals back from launching or growing their own data management consulting business…
You suck at sales.
Actually, that’s not entirely true.
When you build a data management proposition you truly love to deliver, whilst building systems to outsource the stuff you hate, you will see your business, and life, in a completely different light.
In this article, we explore a tactic for helping you increase the level of trust, influence and income you create in your data management consulting business.