In this article we look at one of the key changes in mindset you will need to address as you shift from employee to data consultancy owner.Read More
“Surely that niche is too small?”
One of the biggest obstacles you need to overcome is picking a niche.
This article shines a light on the value of creating a highly focused niche in order to build data authority.Read More
I recently did some analysis of where my sales and leads have come from.
What I found was that 90% of sales started out as a first degree connection on LinkedIn - so what does this mean for your LinkedIn strategy?Read More
At the end of this article is a 3-step process I now use for analysing my content on LinkedIn every week.
But before I spill the beans, why should content analysis become a regular activity for your data consultancy or software biz?Read More
So, here’s the big news in your life…
You’re tempted to launch a data consultancy, or take it to the next level.
Or maybe you’re just looking to pursue that next rung on the data career ladder.
But there’s a problem - 'Data Impostor Syndrome’ (D.I.S).Read More
When you build a data management proposition you truly love to deliver, whilst building systems to outsource the stuff you hate, you will see your business, and life, in a completely different light.Read More
Do you struggle to pitch your data services and solutions?
Are your prospects glazing over as you start talking about the ‘value of data assets’ and the ‘synergies you create between a harmonised data silo landscape’?
If so, you need to sprinkle these 3 little words into your copy.Read More
Are you struggling to communicate the value of your data services?
Getting push back on pricing, even though you know your product offers great value?
Learn how to anchor the price of your product so you communicate your fees with confidence and increase your sales.Read More