When pitching solutions as a data consultant or internal data leader – how do you deal with objections?

I've found that three little words work wonders.

But before we unpack them, you first need to be sure what you're hearing from across the table is a genuine objection.

One of the most valuable steps you can take as a data consultancy founder is to ensure your delivery frameworks are thoroughly detailed.

Here's why – to accelerate your Levers of Growth (LoG).

There are six LoGs to impact the growth and revenue of your data consultancy:

In this article, we're going to explore an example of how relying on 'branding and awareness' can stifle the growth of your data solutions business, and how a vicar shines a light on the model for blogging and content strategy success.

The key to attracting clients to your data consultancy relies on selecting the right proposition for your firm to take to market.

Pick the right proposition, and you'll find prospects hunting you down, desperate to talk. They'll fill in your website contact forms, attend your webinars and reach out to you on LinkedIn.

Every day, your consultancy is attracting and resisting prospective clients in equal measure.

Wouldn’t it be great if you could stamp out those points of resistance so you could increase client conversions and boost your revenues?

Let’s unpack exactly how to make that a reality.

Creating new clients is a vital goal when publishing great content, but what if producing content delivered other benefits?

It turns out there is a growing list of advantages to putting out consistent content that you may have overlooked.

Here is a quick list but feel free to share your own experiences.

How can you attract a consistent flow of new clients to your consultancy? Find out with this detailed guide from myDataBrand

When prospects for your data services find you through your content, they come onto discovery calls having already moved a significant way through the sales funnel - saving you a massive amount of time.

There are 4 main levers every data consultancy and solutions business needs to pull if they’re looking to attract clients via the web.

After launching Data Quality Pro in 2007, I had two revelations about how I should create expert content that pivoted everything I had (mistakenly) believed about content marketing up to that point.

Fast forward to 2020 and countless consulting and software firms are yet to make these pivots in their content.

If you run your own data management consulting firm, you know you should be posting more often on LinkedIn.

Problem is - how do you get started?

This post shows you the way.

So you’re producing valuable posts and articles, but you’re not getting anything like the stampede of engagement and leads you were hoping for.

In this article, I outline three essential foundations and five big ideas for marketing your data consultancy.

My goal is to help you evaluate what you're doing well with marketing, and where you possibly need to make some changes.

For many, due to Corona it will be the first time you've spent significant time at home, possibly surrounded by kids and a myriad of conflicting pressures on your time, focus and mental reserves.

Hopefully this post will give you some practical tips on how to stay productive.

In this article we look at some practical ways to carve out time to create a content pipeline to grow your data firm, given your insanely busy calendar of consulting gigs, industry events, dog walks, occasional gym visits and kids taxi service.

In this article I share a contrarian approach on how to respond on social media when prospective clients ask for data management solution suggestions.

You've had plenty of chats in online forums.

You've commented, shared and 'liked' all the right articles.

You've maybe even gone 'offline' to networking events and data conferences.

In short, you've socialised, connected and corresponded your socks off.

And the result?

There’s a fine line between ‘interested’ and ‘needy’.

If you cross it, chances are you’ll struggle to progress along the ‘buy cycle’ of romance.

Nowhere is this neediness more present than in the regular pitches I get from data firms who are clearly struggling to attract clients on LinkedIn.

So you’re doing lots of busy-stuff, like creating content and generally being ‘out there’ on social media.

Problem is…you’re not attracting any clients. Ever wondered why that is?

Here’s the answer.

In this article we look at one of the key changes in mindset you will need to address as you shift from employee to data consultancy owner.