Launch in less than 90 days and start closing a steady pipeline of opportunities

So you’ve decided to launch your own data management consultancy.

Exciting, right?

You’re getting a buzz just thinking about the prospect of working for yourself.

You’ve spent hours coming up with ideas for serving clients and reaping the rewards for all your years of effort ‘in the data trenches’.

However, right now, you’re facing a serious challenge…

How do I overcome the overwhelm?

There are just so many moving parts to setting your business up the right way.

First, there’s your priorities.

What should I focus on first?

  • Marketing and sales?

  • Products and partnerships?

  • Website and brochures?

  • Emails and events?

Then there’s your proposition.

  • What should I sell?

  • Who is my ideal customer?

  • Should I go niche or broad?

  • Will there be a demand in my market?

  • What are my competitors doing?

Next, decisions about your platform are causing a real headache…

  • What website builder should I use?

  • How do I integrate an email provider?

  • How should I build marketing funnels?

  • What copywriting framework do I need?

  • How should I publish marketing collateral?

All of this is freaking you out, and that’s before you’ve even thought about your presence

  • How do I put together an editorial calendar?

  • What content marketing strategy should I adopt?

  • Where do my ideal clients hang out?

  • How the hell will I find the time to publish consistently awesome content?

 Finally, the thing that is really keeping you awake at night - your pipeline

  • How am I going to attract premium clients?

  • What if I fall into the feast and famine trap?

  • Who can I rely on to get me great referrals?

  • What does a sales pipeline process even look like?

  • Which sales management tools and CRM should I use?

It’s ok. Everyone gets overwhelmed.

Go easy on yourself.

It’s easy to think you must be doing something wrong:

“Why has everyone else figured this out, but I feel like I’m drowning?”

The reality is that every data management consultant I work with at the pre-launch phase has gone through exactly what you’re experiencing.

Overwhelm. Frustration. Self-doubt. Anxiety. Fear.

It’s normal to feel these emotions.

The trick is to harness the excitement of finally ‘steering your own ship’ and adopt a step-by-step system for navigating through the complexities of a successful launch.

You bring the excitement.

I’ve got the system.

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What is myDataBrand Launchpad?

The myDataBrand | Launchpad coaching program is a fresh approach to launching your consultancy.

It’s been perfected through a decade of building my own business and personal brand within the data management sector.

The techniques have worked for one-man-band consultancies (such as The Data Governance Coach, Nicola Askham), all the way up to mega-vendors (such as Experian).

It combines 1-2-1 coaching, supported by detailed, step-by-step, video instruction.

The result?

A complete transformation framework that helps you attract premium clients, scale your income and stand out from your competitors.

How does it work?

The Launchpad system is delivered in two parts…

90-day coaching program (personalised transformation):

We get on a Webex every week and work through a sequence of modules that tackle each of the key proposition, platform, presence and pipeline activities you need to market your services and start getting sales calls booked.

You’ll enjoy the benefits of:

  • Step-by-step action-plans that eliminate confusion, get you taking action, and achieving results

  • Personal coaching portal for reaching out to me for support and guidance with any obstacles you’re facing

  • Elevated presence:

“over the shoulder” step-by-step Video tuition:

Once you’ve launched, you get to implement ongoing growth strategies by leveraging our video training academy.

This is the only resource of its type in the world. A business growth academy, exclusively for data management professionals.

In here, you’ll get to study practical instruction on a variety of topics such as:

  • How to generate opportunities via LinkedIn (even while you’re working)

  • How to scale your content publishing output (without working 18 hours a day)

  • How to extend your business model (without taking months to get results)

  • How to find your ideal customer and test the market

Part 1: Personalised 90-day coaching program:

  • We get on a Webex every week and work through modules that tackle each of the key activities required to launch

  • You get assignments and a step-by-step action-plan that eliminates confusion and gets you moving forward

  • We communicate throughout the week (via your personal coaching portal) to ensure you’re on track and provide immediate assistance to tackle any blockers holding you back

part 2: Expert Video Instruction:

Once you’ve launched, you get to implement ongoing growth strategies by leveraging our video training academy.

This is the only resource of its type in the world. A business growth academy, exclusively for data management professionals.

In here, you’ll get to study practical instruction on a variety of topics such as:

  • How to generate opportunities via LinkedIn (even while you’re working)

  • How to scale your content publishing output (without working 18 hours a day)

  • How to extend your business model (without taking months to get results)

  • How to find your ideal customer and test the market